Sacramento County: Video Learning Reaches Larger Audiences
In 2020 near California's state capital, UC Master Gardeners of Sacramento County awaited with excitement for its annual Harvest Day they organized each year. But the ongoing pandemic forced the cancellation of this much-anticipated event leaving the usual over 1500 attendees disappointed. Each year Harvest Day provided a colorful assortment of speakers, vendors, and food all in celebration of sustainable gardening. In the name of resilience, the UC Master Gardeners of Sacramento County charged a path of embracing change while cultivating accessibility to gardening help and the beloved tradition of Harvest Day.
With grit and determination, the UC Master Gardeners transformed Harvest Day into “Virtual Harvest Day,” an online learning experience that overcame the barriers that Covid created. An incredible video learning experience took the place of the in-person festival. Instead of Harvest Day's typical speeches and demonstrations, UC Master Gardeners created over 20 captivating videos debuting on its newly established YouTube channel.
“Virtual Harvest Day” was an extraordinary success attracting an audience of 4,389 viewers, nearly three times the normal average number of in-person attendees. This victory inspired the program to continue providing gardening support through online webinars and recorded videos. This innovative approach eliminated the many obstacles of the pandemic and welcomed gardeners from around the world. Now, plant lovers, garden enthusiasts and gardening beginners from all walks of life can access UC Master Gardener help.
Since the launch of the YouTube Channel, subscriber counts have skyrocketed to about 22,800 with an astounding increase of +4,500 since April and more than 200 views daily. The comments section showcases gratitude for the helpful content with comments like, “Very informative and helpful video! Thank you” and “I have learned mistakes made previously in my garden. Well done!!!”
The green thumb classroom enriched the lives of the UC Master Gardeners of Sacramento County themselves. Through the video creation process, UC Master Gardeners were able to dive deep into research, writing, and production allowing their gardening knowledge and ability to educate to blossom.
UC Master Gardener of Sacramento County's video project serves as an inspiration across the state and has inspired other programs to create accessible video content. The setbacks of the Covid pandemic demonstrated the UC Master Gardeners of Sacramento County's resilience and dedication to giving back to their community. Volunteers turned a pandemic cancellation into an educational experience that transcends the limitations of time and location and creates an online community space centered around gardening. The program's YouTube channel has opened the doors of gardening education to people who never had access before. Congratulations to UC Master Gardeners of Sacramento County for their dedication and perseverance that won them third place in the Search for Excellence awards competition!